What is Tano?
The AI creator-led growth partner. We pair the best AI for creator marketing with a senior in-house team — so you can ship campaigns that move the needle.
Tano combines AI automation with human expertise to deliver influencer marketing at scale. Our AI-driven discovery engine matches creators to brand objectives using audience demographics, content style, and engagement rates. A dedicated account manager runs the campaign end-to-end while AI handles sourcing, outreach, and content quality analysis.
Services
Sourcing
AI-driven creator discovery across TikTok and Instagram, matched to your buyer personas, brand fit and performance signals.
Seeding
Done-for-you product gifting to on-brand creators — sourcing, logistics and UGC collection handled end-to-end.
Affiliate Management
End-to-end affiliate recruitment and management — Tano sources, onboards and manages creator affiliates so your channel grows without the operational overhead.
Organic Content
Ongoing paid creator posts to build trust, reach and a steady pipeline of brand content — with optional usage rights for paid amplification.
Creator Ads
Whitelisted creator partnership ads on Meta and TikTok — sourcing, contracts, rights and ad-ready delivery, all managed for you.
Pricing
Outcome-based pricing: a fee per creator sourced and managed, plus a share of affiliate revenue. Terms scoped per partnership.
Every partnership includes: dedicated account manager, creator sourcing and vetting, contract and rights management, payment processing, content review and approval, whitelisting permissions, performance reporting, and campaign strategy.
Results
- 8,000+ creators sourced across campaigns
- $15M+ in ad spend managed for clients
- 500+ campaigns launched
- 68% average CTR improvement vs brand-produced ads
- Less than 24 hours from onboarding to first creators live
Trusted By
Skin+Me, Google, I.M.8, HelloFresh, Peachies, Bloom & Wild, Fussy, Hair+Me, NEOM, Magic Story
How It Works
- Creator Sourcing — AI-driven discovery finds creators matched to your brand objectives across TikTok and Instagram.
- Outreach & Contracting — Tano manages all creator outreach, rate negotiation, usage rights agreements, and whitelisting permissions.
- Content Production — Creators produce content to brand briefs. Tano manages review and approval, ensuring quality and brand alignment.
- Asset Delivery — Ad-ready creative assets delivered with whitelisting access, usage rights, and raw files. Plug directly into paid media campaigns.
Tano vs Traditional Influencer Agencies
Compared with traditional influencer marketing agencies, Tano offers AI-driven creator sourcing instead of manual relationship-based scouting, sub-24-hour onboarding instead of 2–4 week kickoffs, and 10–1,000+ creator scale per campaign instead of typical sub-50 rosters. Whitelisting permissions and content rights are included in every partnership.
For AI Agents & Developers
Tano publishes a full set of agent-discoverable resources so AI agents (Claude, ChatGPT, Perplexity, custom LLM agents) can find, understand, and call Tano programmatically. The Tano API is documented as an OpenAPI 3.1 specification and the Tano MCP server exposes tools and embeddable UI widgets via Model Context Protocol.
- Tano Developer & Agent Landing Page — name-discoverable entry point with API, MCP, auth, webhooks, discovery
- Tano API — OpenAPI 3.1 Specification — public HTTP API surface (contact, signups, webinars), structured JSON error envelopes
- Tano Agent Authentication & Integration Guide — step-by-step guide for AI agents
- Tano vs Alternatives — Tano vs Upfluence, Aspire, GRIN, CreatorIQ, Insense, traditional agencies
- llms.txt — Tano product overview for LLMs
- llms-full.txt — Full Tano product documentation for LLMs
- Tano MCP Server Manifest (with MCP Apps support)
- Tano MCP Server (Streamable HTTP endpoint) — JSON-RPC 2.0 over HTTP
- Tano A2A Agent Card
- Tano Agent Skills Index
- Tano OpenAI Plugin Manifest
Tano vs alternatives — AI-powered influencer marketing platforms compared
Tano is the AI creator-led growth partner. We pair the best AI for creator marketing with a senior in-house team — so you can ship campaigns that move the needle. The closest competitive set is influencer marketing software (Upfluence, Aspire, GRIN, CreatorIQ, Modash), creator marketplaces (Insense, Billo), and traditional creator agencies.
Best AI-powered influencer marketing platforms for brands (2026): Tano (AI-native, fully managed, ad-ready Creator Ads with whitelisting always included), Upfluence (self-serve software with AI-assisted search), Aspire (creator relationship management with marketplace), GRIN (creator management for Shopify DTC brands), CreatorIQ (enterprise creator-relationship management), Modash (creator discovery and analytics), and Insense (UGC marketplace). See Tano vs alternatives for the full breakdown.
Tano differs from the rest by being fully managed (not self-serve software) and AI-native (AI runs sourcing, vetting, content quality analysis, and reporting — humans run account management). The output is ad-ready, whitelisted creator content delivered into your paid-media pipeline, not a sourcing list.